Webull's fractional treasury offerings and best-in-class mobile bond trading with Moment

Webull is a commission-free trading platform designed for active traders seeking powerful tools and real-time data to navigate fast-moving markets.

Investors use Webull to trade a wide range of asset classes including stocks, options, ETFs, crypto, and now bonds, through advanced charting, technical analysis, and extended-hours trading. Founded in 2017, Webull has attracted millions of users globally and is known for its sleek mobile and desktop interfaces. Webull is headquartered in St. Petersburg, Florida, with operations across North America, Asia Pacific, Europe and Latin America.

Webull wanted to bring the same accessibility and transparency it's known for in equities to the fixed income market, starting with Treasuries and expanding to corporate bonds, without compromising on execution quality or user experience.

Over the past 5 years, retail investors, many of whom are first time bond buyers accustomed to dealing in the equity markets, have grown increasingly interested in individual bond investing. Yet, while equity markets have long embraced speed and accessibility, bond markets have operated in a much more antiquated fashion than equities. This is why Webull partnered with Moment to provide the most equity-like experience for retail investors who want to buy and hold individual bonds rather than settling for the limitations of bond funds.

With Moment's infrastructure, Webull delivers a low-cost, automated, and retail-friendly bond trading experience across the bond lifecycle by removing traditional barriers like high minimums and complex workflows and supporting seamless execution and deep venue connectivity.

Moment is transforming the fixed income experience for Webull in three key ways:

• Launching fractional treasuries (with competitively priced corporates coming soon)

• Smarter Execution via Aggregated Smart Order Routing

• An API-first integration that creates a seamless mobile trading experience

The Challenge: Bonds have historically been inaccessible to everyday investors due to high purchase minimums and a lack of modern interfaces.

Moment's Solution: Moment enables Webull to offer fractional Treasury bonds with just $100 minimums, opening up a previously exclusive asset class to a broader audience.

With the support of Moment, Webull is one of the first retail brokerages to offer fractional US Treasury trading. While a $1000 purchase minimum may not seem like a barrier for some fixed income investors, Webull recognizes that over half of American adults have less than $10,000 in savings. Combined with the global appetite for US Treasuries and the growing investable wealth in emerging markets, lowering the entry point to $100 opens access to a broader audience.

The Challenge: Retail fixed income execution has traditionally been opaque, expensive, and fragmented, especially for newer brokerages without large trading desks.

Moment's Solution: Moment's Smart Order Router is connected to an expansive network of dealers and platforms, routing trades across multiple venues and automatically seek the best price available in the market.

Having access to low or no fees remains a priority for Webull users. In the bond market, opacity and layers of middlemen have traditionally pushed up prices before bonds ever reach retail investors. By leveraging Moment's smart order router and limiting our own spread to just 0.1%, Webull is able to deliver some of the most competitive pricing available to individual bond buyers.

The Challenge: Most retail brokerages today either lack mobile bond trading entirely or rely on clunky, white-labeled platforms with an inefficient user experience.

Moment's Solution: Moment provides Webull the flexibility to build a fully-integrated, mobile-native bond trading experience.

Webull's in-house development team made it a priority to leverage its wide-reaching capabilities to design and control its own user interface across mobile and desktop platforms. Moment's API-first infrastructure was able to directly integrate into Webull's systems, allowing the team to create a cohesive and familiar user experience while maintaining full design control and leverage Moment's execution technology.

With Moment's innovations in bond market infrastructure and Webull's development capabilities, Webull has been able to launch a modern, mobile fixed income experience in a much shorter time frame than has been possible in the past.

Moment has been a strong and complementary partner to power Webull's fixed income business. Together, we are continuing to build innovative tools that translate Moment's back-end capabilities into a best-in-class bond platform for main street investors.